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C5 Alliance Invests in Customer Experience with New Generation Website and Branding

March 13, 2017

C5 Alliance continues to enhance and develop its client-first focus with the launch of a fresh new website and brand image, as well as ongoing development of the ‘new generation’ of IT leaders in 2017.

The new website has been designed with clarity, understanding and a better user experience as the key motivations. C5 Alliance has achieved this by streamlining the presentation of information, offering case studies of previous projects alongside their services to encourage a greater depth of understanding for users. The new ‘Innovation’ section also increases awareness of the company’s commitment to putting Jersey businesses at the forefront of technology innovation, providing information on emerging technologies and new opportunities such as FinTech, MedTech, Augmented and Virtual Reality, RegTech and the Internet of Things.

As well as focusing on clients, the modernisation project aims to attract and cultivate new digital talent on the Island. The artwork and imagery has been carefully chosen to reflect the organisation’s friendly internal culture, while communicating the C5 Alliance values: Be Original, Be Entrepreneurial, Be Collaborative, Be Positive, and Have an Impact.

The website was created through a collaboration of several local digital professionals. Senior Designer at Marcom, Tharindu Elkin designed the branding, with further design development and user experience consultancy undertaken by C5 Alliance Consultant, Noel Mallet, and the web development implemented by digital agency, Switch.

Rob Leader, Group Managing Director of C5 Alliance, commented:

“While we understand many businesses across the Channel Islands wish to benefit from the opportunities posed by technology, we also realise that not everyone has extensive knowledge in this area. Building on our client investments in 2016, our new website will improve overall understanding of the services we can provide, ensuring clients and potential clients know exactly what they can achieve by working in partnership with us. It is future-focused, allowing businesses in Jersey and Guernsey to stay ahead of the curve by highlighting several areas and trends that are going to define the future of technology. It also more accurately reflects who we are, with a brighter new look that better represents the dynamic personalities and positive attitude we encourage throughout the C5 Alliance Group. I am extremely proud of what we have achieved with our new website and congratulate all the talented individuals involved in its creation.”