How C5 Alliance Transformed SME Insurance with a Digital Broker Portal for Insurance Corporation with Custom Application Development

As the only locally based insurer in the Channel Islands, ICCI has a deep understanding of the region’s businesses and customers, providing tailored insurance solutions alongside a 100% local claims handling service. To continue delivering exceptional service in an evolving industry, ICCI recognised the need to enhance its Small and Medium Enterprise (SME) insurance offering—making it more efficient and seamless for both brokers and customers.

The Need for a Digital Insurance Solution

ICCI had a clear ambition: to expand its SME footprint across the Channel Islands while ensuring that brokers could access a digital insurance solution that streamlined applications and reduced manual processes. However, this new custom-built platform needed to integrate seamlessly with ICCI’s existing systems, preserving operational continuity while improving efficiency.

C5’s Applications Development Team, worked closely with ICCI to design a bespoke SME insurance digital broker portal that addressed their challenges and delivered a transformative solution. By understanding the needs of ICCI, its brokers, and policyholders, we ensured the new platform would provide real-time policy processing, automated underwriting, and a superior customer experience.

How we developed a Custom SME Insurance Platform
To achieve ICCI’s objectives, we began with a Discovery Phase—engaging closely with their team to map out requirements and workflows. Through workshops and consultations, we designed a tailored software solution that optimised how SME policies were quoted and managed while ensuring a seamless experience for brokers.
Our approach prioritised collaboration, working alongside ICCI’s internal teams and other suppliers to ensure seamless API integration with their existing systems. By carefully balancing technological innovation with operational stability, we delivered a system that not only met ICCI’s needs but also enhanced their ability to serve their customers more effectively.

Empowering Brokers with a Real-Time Digital Platform

The launch of ICCI’s new SME Broker Portal represented a significant milestone. For the first time, brokers could:

• Submit applications online with a simplified interface.
• Receive near-instant policy quotes through automated processes.
• Secure approvals faster than ever before using real-time data processing.

This transformation wasn’t just about digitising processes—it was about creating a scalable, automated, and data-driven system that improves efficiency across the board.
With the success of the initial rollout, ICCI is working to expand the system to support additional SME products, including:

• Offices Insurance
• Trades people Policies
• Management Protection
• Mini-Fleet Insurance

Jasmine Mitchell, ICCI
“Partnering with C5 Alliance has given us the ability to take our SME insurance offering to the next level. The new portal has significantly improved efficiency for our brokers, and we are excited about the possibilities for further digital enhancements.”

Delivering Results and Adding Value

Since implementing the new portal, ICCI has seen measurable improvements in efficiency and service delivery including :

• Significant reduction in quote processing times
• Increased broker self-service capabilities
• Enhanced user experience for policyholders and brokers

Steve Falla, C5 Alliance Applications Development Team Lead,
“ICCI approached us with a clear vision, and together we developed a solution that not only streamlines their SME insurance process but also sets the foundation for future innovation. It’s exciting to see how technology is enhancing the insurance industry in the Channel Islands.”
The success of this project highlights the power of aligning software development with business needs. But this is just the beginning. ICCI is already exploring further automation, enhanced broker tools, and additional product expansions to build on this foundation of success.

Helping Businesses Thrive with Smart Insurance Technology
Partnering with C5 Alliance’s Applications Development Team has enabled ICCI to unlock new opportunities. By embracing digital transformation, ICCI has reinforced its position as a market leader while ensuring brokers and customers benefit from a streamlined, future-ready insurance experience.

At C5 Alliance, we don’t just deliver solutions—we build lasting partnerships that drive real business value. If you’re looking to enhance your digital capabilities, improve application efficiency, and future-proof your operations, let’s start the conversation today.